July 2015

Dunelm extends Celine Dion collection

In a mid-season extension, Dunelm Optical has introduced nine new frames to its licensed Celine Dion range, focusing on chic detail and feminine features.

Common themes running throughout the latest drop are more delicate profiles and subtle side detailing, in line with wider European trends. The Celine Dion logo has been omitted for the first time as interest in overt branding continues to wane.

The frames cater for the older female fashion market, with high joint glossy acetates on CD 7164, 7165, and 7166, which come in a range of both traditional shades and also contemporary mottled patterns. 

CD 7164

CD7165

CD 7166

 

 

The CD 3240, 3242, 3243, and 8129 styles are all examples of contemporary supra frames, with occasional splashes of Swarovski and precious stones.

Those who prefer a more classic silhouette should look out for the full framed titanium CD 8130.

Peter Beaumont, managing director at Dunelm said: “We’ve modernised the range paying close attention to shapes and detail. The new styles retain the Celine Dion dictum of adding glamour and sophistication to an everyday look.”

The new optical frames are now available to browse on www.dunelmoptical.com.

ENDS

For further information or images, please contact Nina Green on nina@contentsoup.co.uk.