21 July 2015


Dunelm Optical will use its presence at Silmo in Paris in September to unveil almost 70 new ophthalmic frames.

The leading eyewear supplier will debut new styles from its high-profile designers, Paul Costelloe and Janet Reger, as well as the established Retro, Whiz Kids, Chantelle, Julian Beaumont and Celine Dion collections. The company’s stand number is Hall5A T 040.

Peter Beaumont, director at Dunelm, said: “Silmo is an ideal opportunity for us to preview our new collections to an international audience. Our styles for the new season are in line with the latest European trends and cater for a whole range of different tastes and budgets. We’re confident we’ll get a great reaction once again in Paris.”


For more information, please contact Nina Green on 0113 397 9892 or email nina@contentsoup.co.uk.

Notes to editors

Established 46 years ago, Dunelm Optical is one of the leading suppliers of designer eyewear, fashion frames, prescription glazing, sunglasses and eyewear accessories to the UK and international optical market.

Dunelm is independently owned with UK operations in both Durham and Leeds. The buying team monitor national and international trends in fashion shapes, colours and materials to bring an extensive portfolio to the market.

Leading names in the Dunelm collection include Janet Reger, Paul Costelloe, Celine Dion, plus their extensive collection of own brands including Julian Beaumont, Retro by Dunelm, Chantelle by Dunelm, Universal, Whiz Kidz and Meridian. All these ranges can be glazed to prescription and Dunelm is an approved prescription house for leading lens manufacturers Essilor, Nikon, Kodac, Zeiss, Hoya and Variflux. Online ordering is also available at: www.dunelmoptical.co.uk/order.

For the past four decades Dunelm has established a network of customers throughout the UK and in over 40 countries worldwide. The Dunelm collection offers practitioners outstanding marketing material, excellent service and quality that is second to none.