'COMPLETE!' A NEW, BUDGET FRIENDLY RANGE SPECIALLY DESIGNED FOR NHS VOUCHER CUSTOMERS

As the name suggests, the ‘Complete’ range offers ‘All-In Glazed Frame AND Lens’ packages at extremely competitive prices.

DUNELM ANNOUNCES AN ADDITIONAL £300,000+ INVESTMENT IN LENS LABORATORY

Dunelm Optical is proud to be home to some of the most advanced lens laboratory equipment in Europe.

DUNELM APPOINTS NEW COMMERCIAL DIRECTOR

Dunelm has appointed David Baker as its new Commercial Director.

David joins the business from International Eyewear, where he held the position of Managing Director. 

 

DUNELM DEBUTS NEW CHILDREN’S FRAMES

Dunelm Optical has introduced seven new optical frames into its popular WhizKids collection, helping children create a stylish identity through eyewear.

DUNELM EXTENDS CELINE DION COLLECTION

In a mid-season extension, Dunelm Optical has introduced nine new frames to its licensed Celine Dion range, focusing on chic detail and feminine features.

DUNELM LAUNCHES 2016 SUN COLLECTIONS

Dunelm Optical has released over 50 new frames in its annual prescription sun brochure, which is now available to opticians. 

Featuring designers Paul Costelloe and Janet Reger, Celine Dion, Julian Beaumont, Retro, Sunset, Sunset+ and Whiz Kids, the new 78-page brochure spans a wide range of new styles, old favourites and the latest influences in sun spec design.

DUNELM LAUNCHES CHANTELLE PETITE RANGE

Dunelm Optical has added nine new petite frames to its popular Chantelle collection, which focuses on providing refined and sophisticated eyewear for the mature lady. 

DUNELM OPTICAL ADDS VALUE WITH NEW PACKAGES FOR INDEPENDENT OPTICIANS

Dunelm Optical has launched a number of new initiatives aimed at further improving the high level service it provides to independent opticians

DUNELM OPTICAL ANNOUNCE THE NEW 2017/18 AUTUMN RELEASE CATALOGUE

Featuring 41 new frame styles, most offering three colour options, the variety of choices will not disappoint. 

DUNELM OPTICAL LAUNCHES NEW INCENTIVE FOR OPTICIANS

To celebrate the imminent launch of its new 2015 optical and sun collections, Dunelm Optical is to offer free postage and packaging for all in glazed prescription frames for the first time in its 46 year history.

DUNELM OPTICAL LAUNCHES NEW SUITE OF 2015 BROCHURES

Dunelm Optical has launched its annual suite of brochures and price lists, including the 2015 frame catalogue packed with new styles from best-selling brands such as Paul Costelloe, Janet Reger, Celine Dion, Retro, Julian Beaumont, Universal, Chantelle and WhizKids.

DUNELM OPTICAL NEW CASES AND ACCESSORIES CATALOGUE

We are excited to announce the release of our new Cases and Accessories catalogue for 2017/18 featuring enticing new designs and better quality cases than ever before.

DUNELM OPTICAL NEW PRESCRIPTION SUN COLLECTION CATALOGUE

Dunelm’s design team has created an enticing range of all-new prescription sunglasses ready for the 2017 season. 

DUNELM OPTICAL PREVIEWS NEW COLLECTIONS AT SILMO

Dunelm Optical will use its presence at Silmo in Paris in September to unveil almost 70 new ophthalmic frames.

DUNELM OPTICAL PROMOTES NEW COLLECTIONS AT ICONIC OPTRAFAIR

To celebrate the launch of its new 2015 optical and sun collections, Dunelm Optical will present over 150 new styles at Optrafair later this month.

DUNELM OPTICAL RECRUITS TWO NEW REGIONAL SALES MANAGERS

Dunelm is strengthening its Customer Service team with the addition of two new Regional Sales Managers

DUNELM OPTICAL REVEALS NEW LYLE & SCOTT EYEWEAR AT OPTRAFAIR

Dunelm Optical is excited to announce the addition of an incredibly popular designer brand to their eyewear collection, Lyle & Scott.

FEMININE FOCUS FOR PAUL COSTELLOE’S NEW AUTUMN COLLECTION

Dunelm Optical has released four new styles for women in its latest optical collection with Paul Costelloe, as it looks to grow its female portfolio.

JANET REGER LAUNCHES NEW AUTUMN COLLECTION FOR DUNELM OPTICAL

Dunelm Optical has released 12 new fashionable female styles in its latest optical collection with high street lingerie designer Janet Reger.

LATEST RELEASE FOR DUNELM OPTICAL FOCUSES ON TITANIUM

Dunelm Optical has added a duo of titanium frames to its well-established Julian Beaumont collection, following the surging demand for lightweight metal frames.

OMG! DUNELM UNVEILS NEW EYEWEAR BRAND FOR TEENS

Dunelm introduces a new eyewear brand specifically for teenagers.

PAUL COSTELLOE PRESENTS NEW COLLECTION FOR DUNELM OPTICAL

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REVAMPED WEBSITE FOR DUNELM OPTICAL

SENIOR LEVEL CHANGES AT DUNELM OPTICAL

Dunelm Optical has announced the promotion of David Baker from Commercial Director to Managing Director with immediate effect.

THE PERFECT 10: JANET REGER LAUNCHES NEW SUMMER COLLECTION

Dunelm Optical will unveil 10 new optical styles in its latest Janet Reger collection, debuting at Optrafair this month.