Dunelm Optical has unveiled a new look ecommerce website with increased functionality for independent opticians to browse and order online.

The leading manufacturer has overhauled its old website to make it fully responsive for tablets and mobile devices. Its full catalogue of frames, cases and accessories is available to order online, with styles from best-selling brands such as Paul Costelloe, Janet Reger, Celine Dion, Retro, Julian Beaumont, Universal, Chantelle and WhizKids.

Key benefits of the new site for users include an enhanced search function, ability to make multiple orders and see frames in all their different colourways and on models through video files.

Peter Beaumont, Managing Director of Dunelm Optical, explained: “A significant proportion of orders are made via our website, and it’s only going to get bigger. We needed to improve our presence online, so we’re doing that via the updated website and social media channels.

“We needed a responsive site that was modern and uncluttered in its design, simple in its navigation, inspiring through its photography and video, up to date with company news and most of all, easy to buy from. We’re really pleased with the result and have received positive feedback from opticians using it so far.”